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<channel>
	<title>Kim's Marketing Minute</title>
	<atom:link href="http://kimhaas.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://kimhaas.com</link>
	<description>No BS Marketing Tips &#038; News</description>
	<pubDate>Sun, 20 Apr 2008 15:58:57 +0000</pubDate>
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	<language>en</language>
			<item>
		<title>Transcriber Toolbox ready!</title>
		<link>http://kimhaas.com/2008/04/20/transcriber-toolbox-ready/</link>
		<comments>http://kimhaas.com/2008/04/20/transcriber-toolbox-ready/#comments</comments>
		<pubDate>Sun, 20 Apr 2008 15:58:57 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Marketing Minute]]></category>

		<guid isPermaLink="false">http://kimhaas.com/2008/04/20/transcriber-toolbox-ready/</guid>
		<description><![CDATA[After months of hard work, the Transcriber Toolbox is finally ready to release upon the world.  This cool product offers advice and tools for those wishing to start their own business working from home as a transcriber.  

With this package, you...]]></description>
			<content:encoded><![CDATA[<p>After months of hard work, the Transcriber Toolbox is finally ready to release upon the world.  This cool product offers advice and tools for those wishing to start their own business working from home as a transcriber.  </p>
<p>With this package, you&#8217;ll start out by learning:</p>
<p>    * What tools you need to succeed as a work at home transcriber<br />
    * How to sharpen your skills to get and keep clients coming back for more<br />
    * Where to find clients that need your services and will pay you well for them<br />
    * How to set your prices for maximum income possibilities<br />
    * What little things you can do that will make a big difference to your clients<br />
    * How the perfect balance between work and family can pay off big time<br />
    * What you need to do to prevent PC related injuries while working from home<br />
    * And much, much more!</p>
<p>Check it out today at <a href="http://transcribertoolbox.com">http://transcribertoolbox.com</a></p>
]]></content:encoded>
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		<item>
		<title>Beware Rogue Authors With No Morals</title>
		<link>http://kimhaas.com/2008/04/05/beware-rogue-authors-with-no-morals/</link>
		<comments>http://kimhaas.com/2008/04/05/beware-rogue-authors-with-no-morals/#comments</comments>
		<pubDate>Sun, 06 Apr 2008 04:46:31 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Marketing Minute]]></category>

		<guid isPermaLink="false">http://kimhaas.com/2008/04/05/beware-rogue-authors-with-no-morals/</guid>
		<description><![CDATA[Thanks to a reader who was familiar with my articles, it was brought to my attention that once again, someone has managed to steal from me and claim themselves as the author of my work. I wrote this article two years ago and have it posted on over...]]></description>
			<content:encoded><![CDATA[<p>Thanks to a reader who was familiar with my articles, it was brought to my attention that once again, someone has managed to steal from me and claim themselves as the author of my work. I wrote this article two years ago and have it posted on over 1,600 article directories. It was one of my more popular articles. Today I discovered that someone has decided to claim my article as their own. You can click on the images to view the full image.</p>
<p>&nbsp;</p>
<p align="center"><a href="http://kimhaas.com/blog/ripoff.gif" target="_blank"><img height="313" alt="ripoff" src="http://kimhaas.com/wp-content/uploads/2008/04/ripoff.gif" width="450" /></a></p>
<p>
Notice how this person has blatantly removed my information and replaced it with his own:</p>
<p align="center"><a href="http://kimhaas.com/blog/ripoff2.gif" target="_blank"><img height="461" alt="ripoff2" src="http://kimhaas.com/wp-content/uploads/2008/04/ripoff2.gif" width="450" /></a></p>
<p>Now normally I&#8217;m pretty tolerant of this kind of stuff but lately it has really been getting on my nerves.  It irritates the heck out of me when someone doesn&#8217;t take the time to create something original but has the time to steal from someone else and claim it as their own.  Well I seriously hope this guy gets a ton of hate mail from anyone who objects to this kind of blatant intellectual property theft. </p>
<p>I also can&#8217;t help but wonder how many of the other articles on his site were also stolen from someone else.  It&#8217;s really sad, especially coming from someone who claims to be a search engine expert.  Perhaps this guy should have taken a little time to notice how my name is on the other 1,600+ articles with this title that you can find on Google.</p>
<p><a href="http://www.article-host.com/article.detail.php/7036/40/Article_Writing/Writing/4/How_To_Guarantee_Your_Article_Gets_Published" target="_blank">You can view the original article by the original author here</a>.</p>
]]></content:encoded>
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		<title>Affiliate Marketing-Highly Cost effective, Highly Efficient</title>
		<link>http://kimhaas.com/2008/03/21/affiliate-marketing-highly-cost-effective-highly-efficient/</link>
		<comments>http://kimhaas.com/2008/03/21/affiliate-marketing-highly-cost-effective-highly-efficient/#comments</comments>
		<pubDate>Fri, 21 Mar 2008 14:36:27 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Marketing Minute]]></category>
<category>Affiliate Program</category>
		<guid isPermaLink="false">http://kimhaas.com/2008/03/21/affiliate-marketing-highly-cost-effective-highly-efficient/</guid>
		<description><![CDATA[The Internet has fast become an efficient and trusted way for companies to market and sell their product. One of the reasons for this has been the rise of &#226;Affiliated Marketing&#226; - which is when a website directs traffic to itself through adver...]]></description>
			<content:encoded><![CDATA[<p>The Internet has fast become an efficient and trusted way for companies to market and sell their product. One of the reasons for this has been the rise of âAffiliated Marketingâ - which is when a website directs traffic to itself through adverts on other (usually related) websites. Affiliated marketing either pays the affiliate through a pay-per-click program (the affiliate receives money every time an advert is clicked) or a pay-per-sale program (the affiliate receives commission every time a posted advert on their site generates an actual sale or subscription.) Generally, the pay-per-sale program (also called cost-per-sale, or CPS) is the tried and trusted form of affiliate marketing used.</p>
<p>Affiliate marketing began just four years after the world wide web was launched, originally popularized by well known companies such as CDNOW or Amazon.com. Googleâs Adsense is also a very well known type of affiliated marketing, but is not really considered as true affiliate marketing as the adverts usually centers around the theme of the website they are displayed (known more as contextual advertising.) Google does not also directly sell a specific product, but generates money in other ways.</p>
<p>Affiliate marketing is highly cost-effective, and in effect costs both the advertiser and the affiliate nothing, while having the potential of bringing in a very large form of income for both parties. While pay per click (or cost-per-click) mentioned above can present a risk to the advertiser, the cost-per-sale (CPS) system has very little or no risk at all for both parties, and is therefore preferred.</p>
<a href="http://kimhaas.comhttp://www.technorati.com/tag/affiliate-program" rel="tag">Affiliate Program</a>]]></content:encoded>
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		<item>
		<title>No JV Alerts for awhile</title>
		<link>http://kimhaas.com/2008/03/06/no-jv-alerts-for-awhile/</link>
		<comments>http://kimhaas.com/2008/03/06/no-jv-alerts-for-awhile/#comments</comments>
		<pubDate>Thu, 06 Mar 2008 21:47:15 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Joint Venture Gifts]]></category>

		<guid isPermaLink="false">http://kimhaas.com/2008/03/06/no-jv-alerts-for-awhile/</guid>
		<description><![CDATA[Due to the increasing popularity of giveaways and the overload of them the past couple months, I've decided to temporarily if not permanently suspend the JV alerts.]]></description>
			<content:encoded><![CDATA[<p>Due to the increasing popularity of giveaways and the overload of them the past couple months, I&#8217;ve decided to temporarily if not permanently suspend the JV alerts.</p>
]]></content:encoded>
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		<item>
		<title>Top 7 Tips to Leap Beyond Fear of Success</title>
		<link>http://kimhaas.com/2008/03/06/top-7-tips-to-leap-beyond-fear-of-success/</link>
		<comments>http://kimhaas.com/2008/03/06/top-7-tips-to-leap-beyond-fear-of-success/#comments</comments>
		<pubDate>Thu, 06 Mar 2008 20:58:22 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Marketing Minute]]></category>

		<category><![CDATA[all or nothing thinking]]></category>

		<category><![CDATA[fear of success]]></category>

		<category><![CDATA[negative thoughts]]></category>
<category>all or nothing thinking</category><category>fear of success</category><category>negative thoughts</category>
		<guid isPermaLink="false">http://kimhaas.com/2008/03/06/top-7-tips-to-leap-beyond-fear-of-success/</guid>
		<description><![CDATA[Do you bail out of projects right before the finish line? Do you side-step promotions and opportunities? Do you put little effort toward your goals? If you do any of these things, you might be afraid of the idea of success.
But isn&#226;ďż˝ďż˝t success a g...]]></description>
			<content:encoded><![CDATA[<p>Do you bail out of projects right before the finish line? Do you side-step promotions and opportunities? Do you put little effort toward your goals? If you do any of these things, you might be afraid of the idea of success.</p>
<p>But isnât success a good thing? You may say, âYes, of course.â But when you imagine yourself succeeding do negative thoughts pop into your mind? âIf I succeed, Iâll be unhappyâŚ people wonât like meâŚ I will struggle.â</p>
<p>Fear of success is tough to spot because itâs almost always unconscious. If you think fear of success might be holding you back, use these 7 tips to conquer it, so that you can have the success you truly want and deserveâand enjoy it!</p>
<p>1.      Remove your excuses for being unsuccessful.</p>
<p><span id="more-504"></span></p>
<p>Give up the stories you tell to explain why success hasnât happened. (Such as: My boss is a jerkâŚ I would do it, but I don&#8217;t have the moneyâŚ Other people are just luckier than me.)</p>
<p>2.      Listen to feedback.</p>
<p>When other people tell you that youâre sabotaging your own efforts or backsliding, listen. Let your friends and colleagues support you. They often notice when youâre in the way of your own progress. Hear them out to get back on track. Be sure to accept positive feedback too. Are you in the habit of only hearing the ways to improve yourself or your work? Increase your ability to be recognized. Take in whatâs working as well. Use it to build your foundation toward accomplishing what matters to you.</p>
<p>3.      Imagine yourself being happy and successful.</p>
<p>If success could look, sound and feel great to you, what would that be like? Imagine finishing that project youâve been putting off or writing that book and feeling a rush of energy and excitement afterward.</p>
<p>4.      Alter your all-or-nothing thinking.</p>
<p>When you think about success, do you associate it with the worst? For example, do you say things like: âI can&#8217;t take the promotion because I&#8217;ll lose my marriage.â Accepting one thing does not automatically mean losing another. Think it through. Talk it over with the key people involved.</p>
<p>5.      Take yourself with you.</p>
<p>When you succeed youâll still be you! Keep your truest values intact. Do you value honesty? Then be honest, no matter how far up the ladder you climb.</p>
<p>6.      Give your gifts to the world.</p>
<p>Share your talents and skills. Don&#8217;t hoard them. The world needs them. If you donât succeed, you canât make the difference that you want to make.</p>
<p>7.      Know that there&#8217;s nothing embarrassing about achievement.</p>
<p>Donât like standing out? You can still be humbleâand even privateâwhile receiving recognition. Or, if you prefer, you can stand up on your chair and shout, âI did it!â</p>
<p>What step can you take today to leap beyond your fear of success? Pick one of these 7 tips and take action on itâany actionâto begin reaping the rewards of moving past the finish line and celebrating your achievement!</p>
<p>About the Author<br />
And are you ready to learn more about how to turn your success goals into reality?</p>
<p>Then &#8220;[N]aked Desk&#8221; author Sue Brenner invites you to visit <a href="http://www.suebrenner.com">http://www.suebrenner.com</a> to get access to her free success tele-seminars.</p>
<p>Article Source: <a href="http://www.article-host.com/">http://www.article-host.com/</a></p>
<a href="http://kimhaas.comhttp://www.technorati.com/tag/all-or-nothing-thinking" rel="tag">all or nothing thinking</a>, <a href="http://kimhaas.comhttp://www.technorati.com/tag/fear-of-success" rel="tag">fear of success</a>, <a href="http://kimhaas.comhttp://www.technorati.com/tag/negative-thoughts" rel="tag">negative thoughts</a>]]></content:encoded>
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		<title>Internet Marketing Made Easier Because Of A Reliable Affiliate Program</title>
		<link>http://kimhaas.com/2008/02/09/internet-marketing-made-easier-because-of-a-reliable-affiliate-program/</link>
		<comments>http://kimhaas.com/2008/02/09/internet-marketing-made-easier-because-of-a-reliable-affiliate-program/#comments</comments>
		<pubDate>Sat, 09 Feb 2008 16:14:37 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Marketing Minute]]></category>
<category>Affiliate Program</category><category>Internet Marketing</category><category>search engine optimization</category>
		<guid isPermaLink="false">http://kimhaas.com/2008/02/09/internet-marketing-made-easier-because-of-a-reliable-affiliate-program/</guid>
		<description><![CDATA[When you have an internet business you face the tough prospect of attracting visitors to your website without breaking the bank. Marketing on the internet is challenging and takes time to achieve results. There are ways to market for internet traf...]]></description>
			<content:encoded><![CDATA[<p>When you have an internet business you face the tough prospect of attracting visitors to your website without breaking the bank. Marketing on the internet is challenging and takes time to achieve results. There are ways to market for internet traffic and stay within a budget. Here we will outline how it can be done.<span id="more-490"></span></p>
<p>The most important task in internet marketing is search engine optimization and submission. Affiliate programs are what you need to become acquainted with if you are into internet marketing.</p>
<p>There are some quality directories and search engines where you can submit your website. By submitting your website to the quality directories, search engines will be able to find your website. Be careful to avoid services promise to submit your website to 75,000 search engines. They often submit your website in such a manner that may result in your website getting permanently banned from search engines.</p>
<p>An affiliate program is something that can be confusing when you first hear about it but after a little research and doing some extra work, you will quickly be on your way to finding yourself a fantastically beneficial job.</p>
<p>Only do business with services that submit your website to quality web directories and major search engines.<br />
Optimizing your website for search engines is a very important step. To optimize you need to focus on keyword density positioning for the phrases and words for which you want to rank highly. To help the search engines interpret your pages you should also use good Meta tags.</p>
<p>You can optimize your website yourself or search at Google for an optimization consultant. Stay away from those experts charging $1,000 a month or more. They have only one goal and that is to get as much out of you as possible before you figure out they are not helping you. Stay with SEO consultants who charge a fee more reasonable.<br />
Affiliate programs can make it possible for you to have a very wealthy future in store for you.</p>
<p>An affiliate program is the main reason that so many businesses have succeeded so tremendously over some time. There are so many things that can be learned from operating an affiliate program and if you can really take in everything that you can you are going to be much better off at the end of the day. This could be your time to shine and you could really earn yourself a substantial income as well, which most of us all really do want anyway.</p>
<a href="http://kimhaas.comhttp://www.technorati.com/tag/affiliate-program" rel="tag">Affiliate Program</a>, <a href="http://kimhaas.comhttp://www.technorati.com/tag/internet-marketing" rel="tag">Internet Marketing</a>, <a href="http://kimhaas.comhttp://www.technorati.com/tag/search-engine-optimization" rel="tag">search engine optimization</a>]]></content:encoded>
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		<title>Maxine For President!</title>
		<link>http://kimhaas.com/2008/01/30/maxine-for-president/</link>
		<comments>http://kimhaas.com/2008/01/30/maxine-for-president/#comments</comments>
		<pubDate>Wed, 30 Jan 2008 23:13:44 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Just4Fun]]></category>

		<guid isPermaLink="false">http://kimhaas.com/2008/01/30/maxine-for-president/</guid>
		<description><![CDATA[
Sorry, I just couldn't resist!]]></description>
			<content:encoded><![CDATA[<p align="center"><img alt="Maxine for President 2008" title="Maxine for President 2008" src="http://kimhaas.com/blog/images/maxine.jpg" /></p>
<p>Sorry, I just couldn&#8217;t resist!</p>
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		<title>Internet Marketing and Teleconference Technology</title>
		<link>http://kimhaas.com/2008/01/24/internet-marketing-and-teleconference-technology/</link>
		<comments>http://kimhaas.com/2008/01/24/internet-marketing-and-teleconference-technology/#comments</comments>
		<pubDate>Thu, 24 Jan 2008 23:40:30 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Marketing Minute]]></category>

		<guid isPermaLink="false">http://kimhaas.com/2008/01/24/internet-marketing-and-teleconference-technology/</guid>
		<description><![CDATA[If you have ever been the student of an internet marketing guru then you probably know that internet marketers are some of the smartest people in the world. There are many advantages to being an internet marketer today, especially with all the adv...]]></description>
			<content:encoded><![CDATA[<p>If you have ever been the student of an internet marketing guru then you probably know that internet marketers are some of the smartest people in the world. There are many advantages to being an internet marketer today, especially with all the advantages that the internet has to offer. One of the ways that internet marketers are able to make the most of their business is through the use of teleconference technology. In previous times, however, teleconferencing was typically thought of as a multi-phone person conversation, possibly even using the &#8220;flash&#8221; button to get people in on the teleconference call.<span id="more-489"></span></p>
<p>On the other hand, internet marketers have tapped into the digital side of teleconferencing and there is a whole new world to consider about teleconference meetings if you are an internet marketer. For example, if you are marketing specific businesses then you are able to hold teleconference meetings at a specific time on the internet so that interested individuals are able to hear what you have to say. The benefits of conducting your presentation entirely online definitely outweigh the benefits of a normal teleconference phone call. For example, some of the benefits of using internet teleconference meeting software are that infinitely more people are able to attend your presentation and meeting. Instead of being forced to leave their comfort zone of their computer and walk to a phone to dial-in to a regular teleconference recording or presentation, your guests can interact with you in real time. A second benefit, though, is that you can virtually conduct more than one teleconference meetings at a time if you want.</p>
<p>Informing Potential Guests about your Teleconference Meeting</p>
<p>Since virtually everyone nowadays has the internet in their home it is very easy to market these types of teleconference meetings on the web. There are so many applications and programs that people are already using that actually resemble some of the popular teleconference software that&#8217;s available that potential participants of your internet marketing teleconference meeting will not have to do anything all that drastically different. For example, most teleconference software that can be used via the web mainly resemble a small text-chat box like you can use in a typical instant messaging program, like MSN Messenger or Aol Instant Messenger. There may also be another larger window so that internet pages and presentations may be easily viewed.</p>
<p>The important thing about your teleconference meeting on the web, though, is that it is very easy to market. If you advertise a teleconference meeting as a regular meeting that is held each Tuesday or a specific day of the week, internet marketers can usually count on at least a few people being present at the meeting. On the other hand, if you are advertising your teleconference meeting as a &#8220;once-in-a-lifetime&#8221; event then you may have hundreds and hundreds of participants attending.</p>
<p>Internet marketers, though, definitely have the advantage when using these types of software to promote their businesses. Not only does it make hosting teleconference meetings a whole lot easier, but multiple subjects and meetings can be conducted at once. Teleconference technology using the web has definitely made a difference in the lives of thousands of people, and it continues to stay popular today!</p>
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		<title>No Comment</title>
		<link>http://kimhaas.com/2008/01/16/no-comment/</link>
		<comments>http://kimhaas.com/2008/01/16/no-comment/#comments</comments>
		<pubDate>Wed, 16 Jan 2008 19:32:01 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Marketing Minute]]></category>

		<guid isPermaLink="false">http://kimhaas.com/2008/01/16/no-comment/</guid>
		<description><![CDATA[Due to the disgusting comments posted by spammers regarding adult topics that really do not fit into this blog theme, I have disabled all comment posting.&#194;&#160; I really hated to do it but after weeks and weeks of having to log in every day to delete ...]]></description>
			<content:encoded><![CDATA[<p>Due to the disgusting comments posted by spammers regarding adult topics that really do not fit into this blog theme, I have disabled all comment posting.  I really hated to do it but after weeks and weeks of having to log in every day to delete more spam, I just decided I was sick of it and closed all posts to comments.</p>
<p>I know it&#8217;s not fair to those people who wish to post genuine feedback but for every one genuine feedback there is 50 spam posts so I have taken the easy way out.  I know I could continue to moderate topics and approve them before they appear on the site, but frankly, I have no desire to continue to log in every day to look at the trash that is continuously posted.</p>
<p>If you want to add feedback, please visit my help desk and submit your comments there.  I&#8217;ll be happy to add them to the blog but for now I find it&#8217;s just easier to remove the comment option all together.  Maybe these sickening spammers will find something more productive to do with their time.</p>
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		<title>How to Make Money with an Information Marketing System</title>
		<link>http://kimhaas.com/2008/01/01/how-to-make-money-with-an-information-marketing-system/</link>
		<comments>http://kimhaas.com/2008/01/01/how-to-make-money-with-an-information-marketing-system/#comments</comments>
		<pubDate>Tue, 01 Jan 2008 06:47:57 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
		
		<category><![CDATA[Marketing Minute]]></category>

		<guid isPermaLink="false">http://kimhaas.com/2008/01/01/how-to-make-money-with-an-information-marketing-system/</guid>
		<description><![CDATA[                          by  James              Roche
Author's Home Page 
If you are like most people, you hate selling. It&#226;s unnatural and uncomfortable pitching yourself or your product. But, not to worry &#226; there&#226;s a solution! You can &#226;...]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.article-host.com/article.list.author.php/3011"><img width="50" hspace="5" border="0" align="left" src="http://www.article-host.com/images/noimage.gif" /></a>                          <em>by  <strong><a href="http://www.article-host.com/article.list.author.php/3011">James              Roche</a></strong><br />
<a target="_blank" href="http://www.article-host.com/article.detail.php/19543/5/Marketing/Business/1/www.infoproductguy.com">Author&#8217;s Home Page</a> </em><br />
<!-- InstanceBeginEditable name="pagematter" -->If you are like most people, you hate selling. Itâs unnatural and uncomfortable pitching yourself or your product. But, not to worry â thereâs a solution! You can âsell without sellingâ when you have an information marketing system. Iâm going to show you over twelve ways how you can use the information in your head to do the selling for you over and over again.Â <span id="more-487"></span><br />
The Secret behind a Successful Information Marketing System</p>
<p>Your information marketing system begins with the principle of giving great value to your potential client up front and for free. Begin by asking prospects, âWhatâs your single greatest question/challenge about (fill in your topic)?â Ask enough people and youâll see clearly what your prospects want.</p>
<p>Next, put together a simple information product like a Special Report or an audio CD that answers the most common questions and challenges. Give this report out freely. This way people will get to know, like and trust you because youâve proven yourself by giving great value to them.</p>
<p>Whereâs the Money?</p>
<p>You may be asking, âBut if Iâm giving it away for free, how do I make money with my information marketing system?â This is the great part. At the end of your special report you give the reader an irresistible offer to buy your product or service. Maybe it has a great discount or an added bonus. At this point in your information marketing system you want them to take the plunge and take action to buy from you because youâve proven yourself in their eyes.</p>
<p>Youâll be amazed at how many people will respond once they receive value from you. Here are four techniques to capture the lead so you can later market to them over time:</p>
<p>1. Give away free CDs instead of business cards<br />
Imagine you are at a networking event where everyone else is handing out their card and folks end up with a fist full of look-a-like cards, not knowing who gave them which card.</p>
<p>Now imagine that you hand them your audio CD. What an impact that would make, handing someone a product that has your picture on it and the name of your company. While theyâre driving home, theyâll already be listening to it on the CD player.</p>
<p>2. Use an online opt-in form<br />
You want to apply your information marketing system online and offline. One of the proven techniques for generating leads online is the opt-in form. For example, visit my site and youâll find that on the first page I ask people pretty bluntly to sign up for my special report. I have a 25-page special report and people can opt-in, give me their name and email address in exchange for this free report.</p>
<p>You too can use this method without having to engage in any hard sell. You simply present what you know. People will be impressed and then they raise their own hand and ask to work with you or buy your product from you.</p>
<p>3. Turn your Special Report into a series of articles<br />
You can get your name out there, establish your expertise and get links to your site using articles. Simply take parts of your Special Report and reformat them into 500 word articles. This is a simple technique to bring people into your information marketing system.</p>
<p>4. Use your information as a âvalue-added bonusâ<br />
You can create a simple âTips Sheetâ or âTop 10 List.â You can give this away in exchange for business cards at networking events, or you can even give it away as a bonus attached to someone elseâs information product. In this way you get even more exposure, and leverage the list and traffic from those other sites.</p>
<p>How to Make Money after You Have the Lead</p>
<p>Once people have âopted-inâ to your database, you then want to close the sale. Some ways to do this are by building a relationship with the lead through emails, handwritten notes and teleclasses. The more value you give, the easier it is for someone to feel comfortable buying your product or service.</p>
<p>Some ideas for information products you can sell are:</p>
<p>1. An ebook<br />
People will pay to find solutions to their problems. Youâll win with an ebook if you target a specific group with your specific solution.</p>
<p>2. An audio program<br />
Take the same information in your ebook and record it onto audio CDs. The best way to do this is simply have someone interview you about your topic. Use your ebook as an outline to guide the interview.</p>
<p>3. Teleclasses<br />
People like the live interaction of a teleclass. Simply expand on the information in your ebook and add a coaching element to the calls. (Be sure to record the calls because you can sell them as additional products in your information marketing system.)</p>
<p>If you are in a service-based business, an information marketing system that captures leads then converts them into paying clients is a sure-fire way to build your practice fast. The beauty of an information marketing system is, once youâve put the initial work into creating your products, they continue to make money over and over. And, youâll boost your credibility when people see your photo and name on your ebook and audio program.</p>
<p>Map out your information marketing system today. Include a give-away special report and ebook that you can sell. Youâll be well on your way to more clients and passive revenue.</p>
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<p><strong>About the Author </strong></p>
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<td valign="top" style="width: 670px">James Roche, âThe Info Product Guyâ, helps entrepreneurs create a marketing strategy and information products so they get more clients and generate passive revenue. He is the creator of the Info Marketing Action Plan (iMap) Program that shows you how to create a simple marketing plan for your business. To learn more about his simple, step-by-step programs and receive a free Special Report, go to: <a target="_blank" href="http://www.infoproductguy.com/">http://www.infoproductguy.com</a></td>
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