Archive for: July 2006

July 31, 2006

How To Guarantee Your Article Gets Published

Filed under: Marketing Minute - 31 Jul 2006

There are literally thousands of article submission sites on the net today. Merely submitting your article to article directories does not guarantee that it will be accepted. Here are a few tips that will guarantee your article gets accepted at more sites.

I wrote this article from an article directory publisher’s point of view as a means to help article writers cut down on the number of rejections they receive.

Read the full article here.

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July 27, 2006

Smiling Faces

Filed under: Just4Fun - 27 Jul 2006

Today our local weekly paper came out. The news coverage of the storm was quite thorough. Once I completed reading through the paper, I decided to check into the sports section just to see what kind of local sports are happening this time of year.

As I turned to the last page, I saw two familiar smiling faces - my own babies sitting at their home made lemonade stand. They both looked hot but it was still kind of cool to see them recognized for their entrepreneurial spirit.

We knew their pictures had been taken for the paper, but just kind of figured that the tornado would take priority in the news. It did, but there was still enough room for a 4×5 photo with a small caption about two kids taking advantage of their daddy’s business location to start up their own business selling lemonade for ten cents a cup (with ice).

That lemonade stand will always remind the kids of what followed later on that day; the Trenton Tornado.

July 25, 2006

Separating Work From Work at Home

Filed under: Marketing Minute - 25 Jul 2006

In order to work from home effectively, you will need to establish some limits or rules which you, your family and friends can live with. You and only you can decide what it takes for the perfect balance. When those balance scales tip in either direction, you are going to be facing problems you might not have been prepared to deal with. Here are some tips for helping to keep the balance in your business and your home.
read more…

July 24, 2006

Working With Professionals

Filed under: Marketing Minute - 24 Jul 2006

Even the smallest and newest business needs help from at least two kinds of specialists: an attorney and an accountant. Depending on your type of business and your skills you may need the advice of other professionals such as an insurance agent, computer specialist or public relations experts. There are several guidelines you should follow no matter what kind of expert you are dealing with. read more

July 23, 2006

The Storm

Filed under: Just4Fun - 23 Jul 2006

The day started out like any other normal day. It had finally cooled off enough that I could to up to the shop and do the bookkeeping for the last quarter. The kids had been looking forward to setting up a lemonade stand and trying their hand at entrepreneurialism. They did really good for the few hours they were open, clearing over ten dollars from less than 2 quarts of lemonade. They ended up getting donations from adults that thought what they were doing was cool so they would toss them a dollar or let them keep the change from a 10 cent glass of ice and lemon koolaid.

The storm began to roll in about 11am. The kids were forced to move their stand inside as the raindrops began to fall. We were not quite prepared for what was to follow.

At around 11:30 am the sky grew dark over Trenton and the wind began to blow. A thunderstorm had rolled in. Suddenly, the town tornado sirens began to blow and fear began to set in.

The power went out and we knew that we were in for a stormy ride. As the wind increased and rain fell heavier, we watched out the garage bay doors as leaves and small branches from trees began to litter the streets. Looking up into the sky above us, we could see clouds spinning in an unnatural way. We knew a tornado was coming or was somewhere nearby because nothing else made clouds rotate that way.

We watched in amazement as a transformer blew up across the street throwing blue and orange sparks as it exploded; once, twice and then three times. The wind and rain became so intense that we could barely see shadows of the homes across the street from us. Then the wind tore a huge branch from a nearby tree which fell on power lines less than a block away from us. We watched the tree catch fire and the sparks flew from the arching power lines.

The children and I huddled in a doorway of the concrete structure of our building, children clinging to my side. They begged me to take them home but there was no way I was going to drive in that storm. I knew our van would be blown off the road if I tried driving into the massive storm.

We watched as the fire continued in the tree in spite of the water that fell from the sky. Rod called the fire department and notified them of the fire but nothing could be done about it because of the current weather condition. Finally the power lines broke and the tree branch fell to the ground with a loud crash.

The storm finally passed and traffic began to steadily increase. In a small town of about 2,600, the traffic was unusually high. We realized it was people going out to check on the damage scattered throughout the town.

Without power I knew it was useless to try to finish my work so I decided it was best to go home and check on the damage there. Leaving town was difficult. I felt like a mouse trying to find my way out of a maze. I would drive one block, sit at the crossroad and look in all directions trying to find a path that was not blocked by fallen trees or power lines lying across the road.

We finally found our way out of town and were awed at the power of the storm. The destruction was widespread. All the way home my children pointed out fallen trees and were amazed at the flat cornfields that were going to bring farmers a bumper crop this year.

As we pulled into our neighborhood we were relieved to see that the destruction was not as severe as it was in the neighboring town where we rode out the storm. There were fallen trees and no power but we could tell it was not quite as severe here. We turned onto our street and every yard was littered with downed trees and branches.

We pulled into our driveway and one of the kids yelled, “Look mom! Our tree is still there!” The kids love that tree. When we first moved into this house it was a skinny twig about 3 1/2 foot tall. Over the years it grew into a great climbing tree for the kids.

I then noticed our dogs were out in the yard. They were soaking wet and two of them were outside our fence. Then I realized that half our fence was blown down. The back side of our fence is a 6 foot privacy fence and large sections of it were laying flat in the yard, having been ripped down by the wind. We gathered the dogs inside and I went out into the back yard to survey the damage.

The above ground swimming pool was still standing but half the fence between our yard and the neighbor behind us had been torn down. Suddenly I heard our neighbor, who was on his roof repairing torn shingles yell out: “Next time you want to come over, just use the front door!” We laughed and it helped to relieve some of the tension.

We helped the neighbor repair the fence. I then went to our next door neighbor’s house and began helping them clear branches and pile them up as another neighbor cut up their fallen trees with a chain saw. In about two hours we had his yard cleaned up; leaving two giant piles of what was once two beautiful trees that shaded his home.

The kids and I then took a walk through the neighborhood to survey the damage. Almost nobody escaped without some sort of damage - even minor damage. People were outside in force trying to put their yards and lives back in order.

We got word that a tornado did touch down in Trenton where we rode out the storm. It seems that one person managed to get it on a home video recorder. News helicopters flew over like buzzards filming the damage the storm left in it’s wake as people continued clearing away the debris.

The towns that were hit the hardest soon flooded with law enforcement. They had to protect the banks and businesses that were without power. I understand they made temporary housing out of the local elementary school where the police could sleep until power is restored and they could return to their own homes.

Our local electric company trucks were in St. Louis helping get power restored after another recent storm but they were called home to deal with our own disaster. Neighboring towns that were not hit got flooded with hungry families that had no way to cook at home. Restaurants were packed and were quickly running out of food from the unexpected rush of people from the towns that were hardest-hit.

Candles and oil lamps began flickering as darkness fell over the quiet towns. We enjoyed sitting in our living room making up games, playing with glow sticks and talking about our favorite family memories. Darkness sometimes does that to families; brings them closer because there is no electricity, television or other distractions.

As the new day dawned, several scattered areas had power restored. We are one of those lucky few. We still don’t have cable TV, Internet or phone service, but I am able to sit down at my keyboard and write out my thoughts from the previous day’s events.

July 8, 2006

The 5 Reasons Why You *Must* Get Into the Software Industry Today

Filed under: Marketing Minute - 08 Jul 2006

I”ve been making my own software now for a couple months. It’s
been a great way to boost my income. I’ve made some very simple
programs that have proven to be great timesavers for me. I also
got a set of advanced books that have helped tremendously!
Anyway I wanted to share this latest article that was submitted to
Article-Host:

The 5 Reasons Why You Must Get Into the Software Industry Today
by Mike Chen

No matter what industry you’re in, it’s absolute vital that you
either sell software or offer free software to your customers.

By the time you are done reading this article, you will
understand why.

1. “It’s the Product, Stupid”

No amount of marketing “how to” is going to make up for not
having a killer product.

People are sick of being told how to do it. They want something
that will “do it” for them.

Software does just that … It does things for people.

Stop trying to sell “how to” and start selling instant solutions.
That’s where the real money is.

2. Downloadable Viral Marketing Tools

OK, so you don’t want to sell software. Fair enough.

You’re crazy if you don’t use software as a viral marketing tool.

Many of the largest lists on the Internet were built using free
software downloads as an enticement for subscribing.

You can easily add viral twists to these tools and before
you know it hundreds or even thousands of sites could be
offering your free software - becoming virtual newsletter
subscriber magnets.

What if you created just one new tool like that a week?

How big would your list be inside of 6 months?

3. Create Value-Added Customer Helper Apps

What if you were to create applications that simply added value
to your existing products and services?

How much higher would your customer satisfaction be if you
created various software tools to teach, train, support,
or otherwise help your customers?

How many more sales would that added customer satisfaction
generate for you without any additional effort year after year?

4. Upsell Products

As you probably know, selling new products to existing customers
is the easiest way in the world to make money.

It’s 5 times easier to sell to an existing customer than it is to
acquire a new one.

Why not create new products using “Make Your Own Software” and
sell them to your existing customer base?

Instant profits.

5. Highest Profit Margins in the World

Electrons are free.

If you’re selling an instantly downloadable product, your
product fulfillment costs are virtually nil.

Plus, in the software industry there is no inventory to manage,
so it’s probably the easiest business in the world to manage as
well.

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Mike Chen was one of the pioneers of the software security
industry and is a widely respected Internet Marketing expert.
Mike’s newest product, “Make Your Own Software,” allows even
those who don’t know a single line of code to create software
programs instantly. EDITOR’S NOTE: “Make Your Own Software”
has our highest rating. It’s a mission-critical tool:
http://www.makeyourownsoftware.com/ipgoldmine.art
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